Prada is a group and fashion brand helmed by Miuccia Prada that is known for producing impressive numbers. Of course, it is much more as well. It exudes intellectual and minimalist style. It is a phenomenon that extends to the futuristic design of its flagship stores. It includes the exciting challenge of Luna Rossa in the America's Cup regattas, and the provocative, contemporary art championed by the Prada Foundation. It is a brand that has succeeded in revolutionizing style, creating trends, and becoming a synonym for fashion brilliance in society at large. Its design influences go beyond fabric to creative areas such as cinema and architecture as well.