The reigning Queen of Snapchat. Reality TV darling. Makeup mogul. She’s more than just a famous face—the youngest of the Kardashian clan, Kylie Jenner, has hustled beyond her 19 years, monetizing her name and exploding it into a massive cosmetics brand. In December, she brought that brand to life. Kylie Cosmetics entered the IRL space for the first time ever, driving lip envy to a fever pitch.