Personality isn’t the only facet of Givenchy’s brand bestowing it with iconic packaging status—there’s an entire history infused in their products like brand DNA. Everything that’s come before in its 60-plus year history has contributed to the brand’s look, its feel and its place in the modern day. It’s a brand equity that runs through every piece they create—where loose powder cosmetics like Prisme Libre exists as part of a product line, yet stands on its own. Every piece celebrates a storied history of fashionable design.